Imagining Otherwise encompasses current and past projects at the FHNW Academy of Art and Design, and strives toward socially transformative educational and design practices and more equitable futures.
The project started in October 2018, against the backdrop of massive feminist mobilizations, such as NiUnaMenos, Women's March, and Feminist Strike; and the rising demands from the students for design education that counters patriarchal-colonial narratives. Inspired by the research and activism of Palestinian design educator and researcher Danah Abdulla, we joined forces to start imagining design otherwise—a practice that is critical, situated, reflexive, and socially transformative.
Believing in the transformative potential of design and echoing Colombian anthropologist Arturo Escobar's words, we began asking ourselves: “How can design be infused with a more explicit sense of politics?” How can we participate in the recentering of design education by specifically situating it in relation to structures of inequality, sexism, racism, and colonialism? And how can we disrupt hegemonic epistemologies, ontologies, and systems from within a Eurocentric institution, and strive toward more equitable, pluralistic futures?
On this website, you can delve into different projects realized since 2018. They do not attempt to answer the aforementioned questions, nor to provide universally replicable solutions. Instead, they invite you to open your mind to alternatives, and to open up spaces of potential for change—as expressed by feminist activist and writer bell hooks: “a space where there is unlimited access to the pleasure and power of knowing, where transformation is possible.”
Team
Co-directors: Mayar El-Bakry, Maya Ober and Laura Pregger
Imagining Otherwise was co-conceived by Maya Ober and Laura Pregger. In 2019, Mayar El-Bakry joined the team to co-curate Educating Otherwise, a continuing education program.
The Intersectional Lab in Arts and Design** (ILAD) was an interdisciplinary, site-specific pilot programme at the FHNW Academy of Art and Design (HGK Basel). It addressed issues of diversity, inclusion, and equal opportunities (DICG). Situated at the intersection of education, knowledge production, community-building, and structural reflection, ILAD responded to transnational debates around the depatriarchalisation and decolonisation of design and art, as well as to growing anti-discrimination movements within the Swiss higher education landscape.
The lab combined educational, mediation, and organisational strategies to embed DICG principles at all levels of university life. To foster cultural, institutional, and pedagogical paradigm shifts, the programme used intersectionality as an analytical lens and relied on artistic and design-based practices. The project was financed by the P7 programme of Swiss Universities and was headed by Dr Claudia Perren, Director of the HGK Basel.
The programme unfolded across three main areas:
To conduct the structural analysis and develop situated action strategies for HGK Basel, ILAD partnered with external experts: Dr. Hazbi Avdiji, Dr. Nina Mühlemann, Rahel El-Maawi, and Prof. Griselda Flesler. The advisory board was complemented by an internal HGK expert: Prof. Dr. Helen V. Pritchard.
Each brought a distinct background and perspective on transformation processes in educational and organisational contexts. What united them was their use of intersectionality as an analytical tool. Their collective expertise was central to shaping a productive process and achieving meaningful results.
Dr. Nina Mühlemann & Rahel El-Maawi
This group reviewed HGK Basel and FHNW regulations, with a focus on FHNW’s policy on personal integrity, as well as its 2021–2024 strategic direction and action plan on diversity. They compared internal policies with those from other institutions in Switzerland and abroad to identify gaps and formulate constructive recommendations. Several legal experts were also consulted. Findings are summarised in Chapter 3 of the HGK working paper.
Dr. Nina Mühlemann identified a critical omission in how disability is addressed—particularly in the context of personal integrity, where only physical traits are mentioned. In response, she pursued two strategies:
Dr. Hazbi Avdiji & Prof. Griselda Flesler
This group developed an intersectional survey to better understand student experiences and highlight institutional shortcomings. One key finding: racism is not explicitly acknowledged as a form of discrimination in FHNW’s guidelines—pointing to a concerning gap in institutional awareness.
In addition to the online survey, Dr. Avdiji moderated a focus group to expand the data set with qualitative input from students. The results of the focus group discussions and survey can be found in Chapter 2 of the working paper.
The outcomes of the structural analysis formed the basis for a comprehensive workshop with the university’s executive board (HSL), staff representation (MOM), HGK Basel’s diversity officer, and FHNW’s diversity and sustainability coordinator.
This workshop aimed to identify concrete action pathways at the departmental level and outline collective strategies for HGK Basel as a whole. The conclusions of the workshop are documented in the final chapter of the working paper, which now serves as a binding orientation for the development of future measures across various dimensions, timeframes, and resource needs. To request the working paper, please contact: laura.pregger@fhnw.ch
Lecturer and consultant specialising in organisational discrimination and degrowth. Born in Albania and naturalised in Switzerland. White, Muslim, transclass, queer, neuroatypical, non-disabled.
Disabled and queer artist and researcher with a PhD in Disability Studies and Performance Studies from King’s College London. Currently researching disabled artists’ practices related to (im)mobility at the Bern University of the Arts. President* of the feminist disability organisation Netzwerk Avanti.
Freelance educator and lecturer in sociocultural studies at various universities. Advises art institutions, NGOs, universities, and companies on fostering diversity-oriented organisational cultures. Offers anti-racist and anti-discrimination training.
Graphic designer with a master’s degree in design theory. PhD candidate in social sciences at UBA. Senior researcher and associate professor of design and gender studies at FADU-UBA, Argentina. Former head of the university’s Gender Office, where she led various initiatives, conducted research on gender and public space, and co-developed the updated protocol on gender-based violence at the University of Buenos Aires.
Artist, designer, geographer, activist, and theorist of queer love. Works with transfeminist and queer approaches on insurgent intersectional research projects focused on critical access, anti-racism, and anti-colonial technologies. As a newly appointed professor, Helen served as a bridge between the ILAD team and advisory board, offering both internal and external insights into HGK Basel’s institutional structures.