Imagining Otherwise encompasses current and past projects at the FHNW Academy of Art and Design, and strives toward socially transformative educational and design practices and more equitable futures.
The project started in October 2018, against the backdrop of massive feminist mobilizations, such as NiUnaMenos, Women's March, and Feminist Strike; and the rising demands from the students for design education that counters patriarchal-colonial narratives. Inspired by the research and activism of Palestinian design educator and researcher Danah Abdulla, we joined forces to start imagining design otherwise—a practice that is critical, situated, reflexive, and socially transformative.
Believing in the transformative potential of design and echoing Colombian anthropologist Arturo Escobar's words, we began asking ourselves: “How can design be infused with a more explicit sense of politics?” How can we participate in the recentering of design education by specifically situating it in relation to structures of inequality, sexism, racism, and colonialism? And how can we disrupt hegemonic epistemologies, ontologies, and systems from within a Eurocentric institution, and strive toward more equitable, pluralistic futures?
On this website, you can delve into different projects realized since 2018. They do not attempt to answer the aforementioned questions, nor to provide universally replicable solutions. Instead, they invite you to open your mind to alternatives, and to open up spaces of potential for change—as expressed by feminist activist and writer bell hooks: “a space where there is unlimited access to the pleasure and power of knowing, where transformation is possible.”
Co-directors: Mayar El-Bakry, Maya Ober and Laura Pregger
Imagining Otherwise was co-conceived by Maya Ober and Laura Pregger. In 2019, Mayar El-Bakry joined the team to co-curate Educating Otherwise, a continuing education program.
GRISELDA FLESLER is a tenured professor at the Chair of Design and Gender Studies at the Faculty of Architecture, Design and Urbanism, principal researcher at the American Art Institute and PhD candidate in Social Sciences at the University of Buenos Aires in Argentina. Being raised in a feminist household on one hand, and having acquired predominately Eurocentric graphic design education that didn’t relate to the Argentinian reality on the other, Flesler has started researching design as space of the construction and reproduction of gender relations, applying an intersectional lens. Her research focuses on symbolic violence of the university space and the queer uses of the institutional and public space. Flesler also serves as Head of Gender Office at FADU-UBA, developing and applying the “Protocol of institutional intervention in the case of complaints of gender violence, sexual harassment and gender discrimination”.